• 4th March 2017

The Rise of Snapchat and why it’s so popular

snapchat pixabay

Snapchat is by far one of my favourite social media platforms. I could waste all day watching videos on the app if I could! People use it for a variety of reasons but for me, it’s a great way to keep up-to-date with what my favourite celebs, vloggers and friends are up to.

Founded by Evan Spiegel, Reggie Brown Poster and Bobby Murphy in 2011, the platform was first named Picaboo before it changed to Snapchat in 2012. Research found that in 2016, there are over 7 billion pictures and videos viewed each day by users making it one of the most popular social media sites. Furthermore, it looks like Facebook really want Snapchat. Mark Zuckerberg has made three offers on Snapchat, the most recent being $4 billion, but his offers have never been accepted.

So what makes Snapchat so popular? In my opinion, its easy usability, popularity amongst popular figures and fun features are what make Snapchat so unique. The first thing I do when I open the app is watch all the snaps of the people I’m following. I absolutely love watching the snaps of high profile celebrities. We get an insight into their lives which no other media outlet or even social media platform can give us. Instagram is of course popular amongst celebrities, but from that we only get to see still images from their lives. Snapchat is much more video focused. It’s like watching mini reality TV shows every day!

I also love watching the Snaps of my friends. I’m finding it increasingly difficult in adult life to see my friends as often as I would like. We all lead such busy lives and many of my friends live in different parts of the country so it’s just not feasible to see each other all the time. Snapchat allows me to still touch base with everyone, see what they’re up to and communicate in a fun and visual way.

A great feature on Snapchat is of course the filters. I love how the filters are constantly changing as well because it keeps the app fresh. Quite often, my friends and I will just muck around with the filters, even if I don’t actually send out the snap! You can easily screenshot or save the photos as well, enabling you to share the funny photos across your other social media accounts.

Snapchat also allows you to keep up-to-date with the news and current affairs with various news and magazine brands being featured on Snapchats main dashboard. You can even get exclusive backstage access to some of the world’s major events. For example, there were featured snaps from the Oscars the other day, allowing you to watch videos from the red carpet.

More recently, Snap Inc. surged in it’s debut on the stock market on Thursday, raising an incredible $3.4 billion in an initial public offering. I have a feeling we are going to see great things from this unique social media platform.

Who do I currently follow on Snapchat?

Celebrities – Paris Hilton, Kate Hudson, Kylie Jenner, Khloe Kardashian.

Reality stars – Snooki, Jwoww, Megan Mckenna, Lauren Pope, Scarlett Moffatt, Natalie Guercio

Fitness inspo – The Body Coach

YouTubers – Grace Helbig, iJustine, Jenna Ezarik

You can follow me on Snapchat too! My username is abi_bram

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